SAP Uses Own Big Data Analytics to Project Super Bowl Winner (eWeek)

Probably cheaper PR than a Super Bowl commercial... (SAP predicts Denver 26, Seattle 23)

"SAP, the Germany-based business software maker that has found renewal with its in-memory HANA database and the new analytics apps that run on it, decided to take a crack at predicting the victor in the Feb. 2 matchup between Super Bowl XLVIII foes Denver Broncos and Seattle Seahawks. In its quest for clairvoyance, SAP not only analyzed football season statistics but also factored in natural language opinions and analysis from social networks like Twitter, LinkedIn and Instagram.
Using data from NFL.com for the entire postseason, SAP crunched the numbers—from passing yards to defense to special teams—with the company's analytics solutions in order to predict the outcome for this climactic championship tiff. Data visualizations were created with SAP Lumira to illustrate the findings and how SAP determined a winner. You can check out a video and images here."

SAP Uses Own Big Data Analytics to Project Super Bowl Winner