Wednesday, February 12, 2014

Google's Glass and the Future of Frequent-Flyer Flattery - Businessweek

We fly Borg

"The wireless eyeglass computers may allow Virgin Atlantic and other airlines to better collate data they have on their best customers and create a more personal, concierge-like service, akin to the personal efforts most luxury hotels and resorts undertake for regular guests. In the U.S., Delta Air Lines (DAL) is outfitting 19,000 flight attendants with Nokia Lumia phones to process credit card transactions, and those devices will eventually be used to dispense information about passengers as well. Airlines are hoping that a more personalized experience—wishing you happy birthday, for example, or recalling that you like pinot grigio, not chardonnay—will translate to more loyal customers."
Google's Glass and the Future of Frequent-Flyer Flattery - Businessweek

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