Wednesday, February 19, 2014

Shrewd Or Desperate: Facebook To Buy WhatsApp For $19B In Cash And Stock [Marketing Land]

Additional details:

"Beyond WhatsApp advancing Facebook’s mission of making the world “more open and connected,” here are some of the numbers and motivations behind the deal:
  • WhatsApp could have become a major competitive threat to Facebook over time 
  • The company is one of the fastest growing in startup history 
  • It has 450 million active users globally; it’s bigger than Twitter 
  • It replaces SMS and may ultimately steal messaging volume and revenue from global wireless carriers 
  • The company hasn’t spent any money on marketing and yet it has seen remarkable viral growth 
  • It costs $1 per user per year (so there’s already a lot of revenue) 
  • The team is relatively small, under 50 employees"
Shrewd Or Desperate: Facebook To Buy WhatsApp For $19B In Cash And Stock

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