iBeacon Sets Consumers’ Phones to Stun | Re/code

With low power comes great responsibility

"Seriously, though, after a few too many buzzing, irrelevant alerts, the best you can hope for (perhaps naively) is that customers tune you out and let your brand remain on their mobile devices. Some have envisioned scenarios where grocery stores become their own ad networks, auctioning off the end cap of each aisle for different brands to advertise to shoppers. Chiming, beeping, buzzing ads trip-wired to every aisle, hawking the latest must-have products — you won’t be able to put your phone down."

iBeacon Sets Consumers’ Phones to Stun | Re/code