Thursday, December 15, 2016

Apple’s new TV app shows how painfully behind it is - The Verge

Room for improvement...

"Apple’s new TV app is supposed to solve all that complexity by unifying all these fragmented services into a single, searchable system. It even gets mapped to the TV button on the Apple TV remote. But because it lacks real support from the most important players in the industry, it’s just another voice in the TV app cacophony.

Worse yet for Apple, it does not operate a streaming video service of its own and makes a set-top box that does nothing its competitors don’t already do, besides the robust games section of the App Store. It’s not for lack of trying. Apple has notoriously spent years trying to gain relevance in digital media, investing resources and countless failed software and hardware attempts to wrestle control away from content providers so it could offer its own solution. The TV app is just the latest potentially doomed attempt. That’s largely because it takes stellar ideas about how we should consume entertainment and smashes them against the immovable object that is the current video landscape."
Apple’s new TV app shows how painfully behind it is - The Verge
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