Thursday, May 19, 2016

Twitter, Trump’s Trusty Weapon, Could Backfire - The New York Times

Denying data-driven democracy

"“Trump is very much a creature of mass media, and his use of Twitter fits that paradigm,” Mr. Issenberg said. “He’s put together as large an audience as possible. He doesn’t distinguish whether these are people who vote or don’t vote, whether they’re in the U.S., whether they’re over 18, and whether they support him or Hillary Clinton. His goal seems to be to produce content there that lands in front of as large an audience as possible.”

But throwing out content haphazardly is the last thing a campaign should do. “It’s immensely counterproductive for him to put out a get-out-the-vote message in front of a Hillary Clinton supporter,” Mr. Issenberg said."
Twitter, Trump’s Trusty Weapon, Could Backfire - The New York Times
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