Tuesday, May 10, 2016

Elon Musk's Tesla Strategy: Win Big by Falling Short - Bloomberg

The "Musk Doctrine" seems to be working pretty well at SpaceX...

"Tesla Motors Inc.'s chief executive officer, Elon Musk, is known for making the future come early. Yet somehow he's always running behind schedule. Some would call this a failure of management, but it might just be a business strategy. Call it the Musk Doctrine. 
It goes something like this: People do paradigm-shifting work only when they’re under tremendous pressure, so the key is to ensure deadlines are always impossible. This could help explain why Musk has never launched a product on time, yet no one seems able to keep up with him. It drives Wall Street nuts."
Elon Musk's Tesla Strategy: Win Big by Falling Short - Bloomberg
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