"Tesla Motors Inc.'s chief executive officer, Elon Musk, is known for making the future come early. Yet somehow he's always running behind schedule. Some would call this a failure of management, but it might just be a business strategy. Call it the Musk Doctrine.Elon Musk's Tesla Strategy: Win Big by Falling Short - Bloomberg
It goes something like this: People do paradigm-shifting work only when they’re under tremendous pressure, so the key is to ensure deadlines are always impossible. This could help explain why Musk has never launched a product on time, yet no one seems able to keep up with him. It drives Wall Street nuts."
Tuesday, May 10, 2016
Elon Musk's Tesla Strategy: Win Big by Falling Short - Bloomberg
The "Musk Doctrine" seems to be working pretty well at SpaceX...