Driven to extremes
"Do you regularly visit a church, a strip club, or the public library? Drive a truck or lecture at Harvard? Give marketers a list of places you regularly visit, and they can accurately guess what you buy.When the billboard has a brain - The Boston Globe
Your cellphone company has that list, and uses it to deliver targeted cellphone advertising. Make a lot of trips to the library, for instance, and you’ll get pop-up ads for the latest bestsellers.
Now the nation’s largest billboard company, Clear Channel Outdoor Inc., is bringing customized pop-up ads to the interstate. Its Radar program, up and running in Boston and 10 other US cities, uses data AT&T Inc. collects on 130 million cellular subscribers, and from two other companies, PlaceIQ Inc. and Placed Inc., which use phone apps to track the comings and goings of millions more."