Check Marco Arment's post, If Google’s right about AI, that’s a problem for Apple, for full context-setting
"There's also another interesting reason why Apple may not be going quite as hard into some of the areas that its competitors are: its devotion to privacy. Apple simply doesn't collect data in the same way that Google or others do, by design. Consumers offer a lot of information already to services to make them better — for maps, recommendations, etc. — and software assistants that can manage our schedules, hack our commutes and control our homes will require a lot of pooled data. But perhaps the most interesting part of Arment’s analysis is the footnote in which he says that he doesn't find this a very good excuse.
"It’s possible to build tons of useful services and smarts by just using public data, like the Web, mapping databases, business directories, etc., without any access to or involvement from the user’s private data," he said. In other words, Apple's getting outstripped on even the non-creepy services."Is Apple really at the risk of becoming BlackBerry? - The Washington Post