"But here’s the icky part: The redesigned GWX pop-up now treats exiting the window as consent for the Windows 10 upgrade.How Microsoft's tricky new Windows 10 pop-up deceives you into upgrading | PCWorld
So after more than half a year of teaching people that the only way to say “no thanks” to Windows 10 is to exit the GWX application—and refusing to allow users to disable the pop-up in any obvious manner, so they had to press that X over and over again during those six months to the point that most people probably just click it without reading now—Microsoft just made it so that very behavior accepts the Windows 10 upgrade instead, rather than canceling it."
Monday, May 23, 2016
How Microsoft's tricky new Windows 10 pop-up deceives you into upgrading | PCWorld
One way to boost Windows 10 upgrade numbers