"Branded content," "native solutions," and other advertising euphemisms; tangentially, see Mod Announcement: We're considering banning all domains that require users to disable ad blockers and we'd like your input (Reddit) and Now & Next: Malvertising (ExchangeWire)
"The rhetorical gymnastics, however, also signal a deeper trend in the ad business. As companies seek to remove clutter from their sites while also bolstering their ad revenue, many are turning to so-called branded content, a widely used but vague industry term that generally means ads that look more like things people actually want to read or watch.Ads Evolve Into New Forms as Media Landscape Shifts - The New York Times
Many publishers, including Vice and The New York Times, have formed what are essentially internal agencies that create ads for brands. And many already boast of success, or at least the promise of it."