Wednesday, May 04, 2016

Adobe Acquired Livefyre, Wants More User Generated Content | Re/code

Adobe welcomes your comments -- as marketing analytics fodder

"The reason for the deal is the same reason a lot of stuff happens on the Internet: Content. Livefyre, which was initially known for its technology that powers internet comments, now runs a marketing business for big brand clients that focuses on user-generated content, posts and videos created by regular people on sites like Facebook and Twitter and YouTube.

Livefyre’s technology lets brand marketers sift through those posts, find the ones that either mention their brand or simply align with their marketing message, and then use them for their marketing campaigns on social platforms or even on TV or email."
Adobe Acquired Livefyre, Wants More User Generated Content | Re/code
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