"The reason for the deal is the same reason a lot of stuff happens on the Internet: Content. Livefyre, which was initially known for its technology that powers internet comments, now runs a marketing business for big brand clients that focuses on user-generated content, posts and videos created by regular people on sites like Facebook and Twitter and YouTube.Adobe Acquired Livefyre, Wants More User Generated Content | Re/code
Livefyre’s technology lets brand marketers sift through those posts, find the ones that either mention their brand or simply align with their marketing message, and then use them for their marketing campaigns on social platforms or even on TV or email."
Wednesday, May 04, 2016
Adobe Acquired Livefyre, Wants More User Generated Content | Re/code
Adobe welcomes your comments -- as marketing analytics fodder