Tuesday, January 12, 2016

Why Disney Doesn't Need Wearables At Its Park in Shanghai | Digital - AdAge

A sign of the mobile device times

"Guests at the $5.5 billion Shanghai Disney Resort, scheduled to open this year, will be able to use their mobile devices to enter the park, purchase merchandise and likely access rides and attractions. Visitors in Orlando already do those things with the wristbands, which rolled out in Florida with great fanfare in 2013.
Disney spent $1 billion and several years developing MagicBands and making other technology upgrades to its Orlando resorts. But technology moves fast. Today, Disney may be able to achieve more with guests just using their smartphone."
Why Disney Doesn't Need Wearables At Its Park in Shanghai | Digital - AdAge
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