Sunday, January 24, 2016

The Real Legacy of Steve Jobs by Sue Halpern | The New York Review of Books

From a review of two recent movies and one book about Steve Jobs

"The magic Jobs was selling went beyond the products his company made: it infused the story he told about himself. Even as a multimillionaire, and then a billionaire, even after selling out friends and collaborators, even after being caught back-dating stock options, even after sending most of Apple’s cash offshore to avoid paying taxes, Jobs sold himself as an outsider, a principled rebel who had taken a stand against the dominant (what he saw as mindless, crass, imperfect) culture. You could, too, he suggested, if you allied yourself with Apple. It was this sleight of hand that allowed consumers to believe that to buy a consumer good was to do good—that it was a way to change the world. “The myths surrounding Apple is for a company that makes phones,” the journalist Joe Nocera tells Gibney. “A phone is not a mythical device. It makes you wonder less about Apple than about us.”"
The Real Legacy of Steve Jobs by Sue Halpern | The New York Review of Books
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