"Crowdfunding, a trend popularized by artists and tinkerers, is now so hot that corporate giants are looking for a way in. G.E.’s approach is an unusually bold one, but a growing number of large companies are experimenting with programs intended to capture some of the creativity and passion that popular crowdfunded projects can inspire.Global Brands, Taking Cue From Tinkerers, Explore Crowdfunding - The New York Times
Indiegogo, one of the largest fund-raising sites, on Wednesday announced “enterprise crowdfunding,” a new offering for big brands. For a consulting fee that typically runs to six figures, Indiegogo will help companies figure out how to harness the crowd’s power."
Friday, January 08, 2016
Global Brands, Taking Cue From Tinkerers, Explore Crowdfunding - The New York Times