Evernote's 5% problem offers a cautionary lesson to tech companies | VentureBeat | Business | by Chris O'Brien

From an Evernote reality check

"“What winds up happening at Evernote conferences is that people go and they say, ‘Oh, I love Evernote and I’ve been using it for years and now I realize I’ve only been using it for 5 percent of what it can do,’ ” Libin said. “And the problem is that it’s a different 5 percent for everyone. If everyone just found the same 5 percent, then we’d just cut the other 95 percent and save ourselves a lot of money. It’s a very broad usage base. And we need to be a lot better about tying it together. And I think we have. We’ve got a few things we’re launching over the next few months to help with that.”

Evernote had spread itself too thin, and there was no core experience. Though Evernote did in fact continue to push out new features and products, quite obviously those didn’t fix the underlying problem."

Evernote's 5% problem offers a cautionary lesson to tech companies | VentureBeat | Business | by Chris O'Brien