Apple News App Is Off to a Rocky Start - WSJ

You're counting it wrong...

"Publishers don’t pay to post their content to the News app, but getting an accurate tally of users is important because it can affect their ability to sell advertising and to manage their resources accordingly. Apple allows publishers to keep 100% of revenue when they sell their own ads into the app; they keep 70% of ad revenue if Apple sells ads on their behalf.

Eddy Cue, Apple’s senior vice president of Internet Software and Services, said the company missed the error as it focused on other aspects of the product. The company didn’t explain how the problem occurred or say exactly when it might be rectified."

Apple News App Is Off to a Rocky Start - WSJ