"The Seattle online retailer is estimated to have had 54 million U.S. Prime members at the end of 2015, up 35% from 40 million a year earlier, according to an analysis from Consumer Intelligence Research Partners. But the coveted customers appear to be spending less.Has Amazon Reached Peak ‘Prime’? - Digits - WSJ
Chicago-based CIRP estimated Prime members spend about $1,100 on average per year, down from $1,500 per year in 2014. Non-Prime members accounted for about $600 in spending on average, compared with $625 the year prior.
And the rate of growth in signups slowed to 35% from 54% in 2014, according to CIRP’s estimates."
Tuesday, January 26, 2016
Has Amazon Reached Peak ‘Prime’? - Digits - WSJ
Revenue impact tbd from Prime customers who are too busy binge-watching Amazon Prime Video shows to buy and read Kindle books...