Phil Libin's Evernote Now Valued at $1 Billion - Liz Gannes - News - AllThingsD

Excerpt from an overview of how Evernote thinks different

"Today, 30-million-user strong Evernote announced it had received $70 million in Series D funding from Meritech Capital, CBC Capital, T. Rowe Price Associates, Harbor Pacific Capital and Allen & Company at a valuation of Dr. Evil proportions: One billion dollars.
Unlike many other companies of this era, Evernote has known exactly what it was since the beginning — it just took some time for users and investors to catch on."

Phil Libin's Evernote Now Valued at $1 Billion - Liz Gannes - News - AllThingsD