Check the full post for details, including reasons why it’s a completely separate service
“Today, Evernote unveiled its new, completely separate, Chinese service called Yinxiang Biji (印象笔记) to give our users in China a great Evernote experience. The name means Memory Notes or Impression Notes. As a happy coincidence, the second character, 象, means elephant. The previously existing Evernote service is not affected and will continue to run separately.
We’ve been hard at work on this for months: building a great team in Beijing, engineering new products, and setting up our new data centers. Minutes ago, we flipped the switch.”