Personal Technology: Microsoft Gives Windows a Clean Sweep - Walt Mossberg - Personal Technology - AllThingsD

A Windows PC hardware ecosystem dilemma

"[...] In a program unknown to most computer users, the company has been using its small chain of retail stores and its online computer store to sell customized versions of popular PC models that have been streamlined for a cleaner look and better performance. It calls these machines “Signature” PCs. They retain the maker’s brand, but sport a special Signature desktop and configuration. And they cost about the same as the identical stock version of the machine sold elsewhere.
Microsoft also offers a program that, for $99, will turn users’ Windows 7 PCs into Signature versions, if the owner brings the computer into one of its 16 stores, due to grow to 21 outlets in coming months. All Signature computers come with 90 days of free phone support, as well as help at the stores’ “Answer Desks,” which are like the Genius Bars at Apple stores."

Personal Technology: Microsoft Gives Windows a Clean Sweep - Walt Mossberg - Personal Technology - AllThingsD