Romney counters Obama's Barnard speech with targeted web ads - POLITICO.com

A sign of the political campaigning times

"Mitt Romney's campaign, hoping to capitalize on the Google search interest in President Obama's commencement speech at Barnard today, purchased web ads targeted specifically at users near Barnard searching for information about the ceremony.
When users search Google for "barnard commencement" in the area of New York City around Barnard and Columbia, the first ad that shows up is a link to Romney's website titled, "Obama's Wasteful Spending." The ad is targeted just to the zip code in which the colleges are located, 10027."

Romney counters Obama's Barnard speech with targeted web ads - POLITICO.com