From a Facebook Founder, a Social Network for the Office - NYTimes.com

Excerpt from an Asana snapshot

"Facebook’s success has spawned a multimillion-dollar boom in social networking. There are networks for photo-sharers, for children and for workers inside companies. Yammer and Jive, for instance, promise to energize employees and increase their productivity by enabling fast information sharing.
Dustin Moskovitz thinks this is a bad idea that won’t fly. “The first time I looked at Yammer, I thought I was on Facebook,” he said. “Work is not a social network, with serendipitous communications and photo collections. Work is about managing tasks, and responding to things quickly.”"

From a Facebook Founder, a Social Network for the Office - NYTimes.com