Sunday, April 03, 2011

Epsilon data breach results in a huge loss of customer data | VentureBeat

It’ll be interesting to see the ramifications for parent company Alliance Data

Epsilon, the world’s largest provider of permission-based email marketing, has suffered a huge data breach. That means hackers may have swiped customer data belonging to the world’s biggest brands.

Epsilon sends more than 40 billion emails a year on behalf of 2,500 brands. Security Week said the breach has affected a number of those brands, including grocery retailer Kroger, TiVo, Marriott Rewards, Ritz-Carlton Rewards, US Bank, JPMorgan Chase, Capital One, Citi, McKinsey & Company, New York & Company, Brookstone, and Walgreens.

Epsilon data breach results in a huge loss of customer data | VentureBeat

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