Monday, April 25, 2011

Your iPhone Can Buy Your Groceries - Technology Review

tbd if/for how long Apple will retain your grocery list…

An iPhone app launching today provides a glimpse into the future of shopping. Created by Modiv Media, the app lets customers scan items while they shop, presents them with personalized offers as they go, and speeds up their checkout. One of the first companies to deploy the app is Stop & Shop, which operates more than 375 supermarkets in the eastern United States.

Stop & Shop's version of the app, called Scan It!, relies heavily on loyalty-card numbers for its smarts. Users install the app, load in their loyalty card by capturing it with the phone's camera, and then take the phone to the store.

Your iPhone Can Buy Your Groceries - Technology Review

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