Friday, April 22, 2011

iPhone app speeds market checkout - The Boston Globe

Maybe the app will also use the location history captured by your iPhone to map the insides of your favorite grocery stores…

On Monday, Modiv Media Inc. of Quincy will launch a software app to allow customers with Apple Inc.’s iPhone to scan groceries and even check out at three local Stop & Shop stores. “You walk in, you open up the app, you scan anything you want,’’ said John Caron, Modiv Media’s senior vice president of marketing.

By aiming the phone’s camera at the bar code on a product package, a user can see the price and add it to an electronic shopping cart. Once shopping is done, the app relays the information to a checkout register, where the customer can pay with cash or a credit card. There’s no need for a store employee to manually scan the items, making checkout much faster.

iPhone app speeds market checkout - The Boston Globe

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