Tuesday, April 26, 2011

Location Data From Phones Is Valuable for Ads - NYTimes.com

No doubt it’s all somewhere in the end user license agreement…

You may not know it, but if you carry a smartphone in your pocket, you are probably doing unpaid work for Apple or Google — and helping them eventually aim more advertising directly at you.

As those two companies battle for dominance in mobile computing, they have increasingly been using their customers’ phones as sensors to collect data about nearby cell towers and Wi-Fi hot spots.

Location Data From Phones Is Valuable for Ads - NYTimes.com

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