Saturday, April 30, 2011

vowe dot net :: Does Lotus really know? And does it matter?

Another indication the Lotus brand is, at best, legacy; see the comment thread for a lively discussion (via Karen Hobert)

Lotus Connections just became IBM Connections. Sametime may be next. Portal has always been WebSphere. Lotus as a brand has been toned down even at Lotusphere. And business cards now read "IBM Collaboration Solutions".

It appears this "Lotus Knows" campaign was a huge waste of money. Carefully avoiding to show the product, it pushed a brand, that is now going invisible.

vowe dot net :: Does Lotus really know? And does it matter?

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