Tuesday, April 12, 2011

Microsoft Bing Controls 30% Of Search Market, Google Slowly Sinking [Mashable]

Some handy stats for Microsoft as it kicks off MIX 2011 today

Microsoft has secured 30% of the search market, largely at Google’s expense, according to data from Experian Hitwise.

The new March numbers claim that Microsoft achieved 30.01% of the U.S. search market share in March — 14.32% from Bing.com and 15.69% from Yahoo Search, which Bing now powers. The growth was pretty evenly distributed as well: Bing.com’s search market share grew by 6% from February while Yahoo search grew by 5%.

[…]

One of the reasons why Yahoo and Bing may be gaining on Google is that users are apparently achieving more success out of Bing-powered search: 81.14% of Yahoo Search users and 80.32% of Bing.com users clicked on a search result and visited a website. Google, on the other hand, only achieves a 65.91% success rate, according to Experian Hitwise’s numbers.

Microsoft Bing Controls 30% Of Search Market, Google Slowly Sinking [STATS]

Post a Comment