Saturday, April 23, 2011

The Really Smart Phone - WSJ.com

Your future will be increasingly instrumented and analyzed, with pervasive, precise, and personalized promotions

After analyzing more than 16 million records of call date, time and position, the researchers determined that, taken together, people's movements appeared to follow a mathematical pattern. The scientists said that, with enough information about past movements, they could forecast someone's future whereabouts with 93.6% accuracy.

The pattern held true whether people stayed close to home or traveled widely, and wasn't affected by the phone user's age or gender.

"For us, people look like little particles that move in space and that occasionally communicate with each other," said Northeastern physicist Albert-Laszlo Barabasi, who led the experiment. "We have turned society into a laboratory where behavior can be objectively followed."

The Really Smart Phone - WSJ.com

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