Facebook jumps into social shopping
Facebook said late Monday that it would introduce Deals, an effort by the social networking giant to tap into the consumer frenzy over online discounts. With Deals, which had long been expected, Facebook is entering a crowded market led by overnight sensations like Groupon and LivingSocial.
While many other coupon sites allow users to log in with their Facebook name and share deals with friends, [Emily White, Facebook’s director for local] said Facebook Deals would become more tightly woven into the site.
“A lot of deal sites get that deals are social,” Ms. White said. “But I wouldn’t say they are really well integrated with Facebook.”