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Big companies, that have decided to put crucial operations on Amazon computers are apt to pay up for the equivalent of computing insurance, analysts say. Netflix, the movie rental site, has become a large customer of the Amazon cloud. Most of its Web technology — customer movie queues, search tools and the like — runs in Amazon data centers.
Netflix said it had sailed through the last couple of days unscathed. “That’s because Netflix has taken full advantage of Amazon Web Services’ redundant cloud architecture,” which insures against technical malfunctions in any one location, said Steve Swasey, a Netflix spokesman.