Wednesday, April 20, 2011

Apple sues Samsung: a complete lawsuit analysis | This is my next...

Check the post link below for detailed analysis (via All Things Digital)

The background section of Apple’s complaint has a couple interesting nuggets in it: Apple’s sold “over 60 million” iPod touches as of March 2011, which is the first time a specific number has ever been broken out for that device, and we’re also told that 108m iPhones and 19m iPads have been sold. What’s more, Apple spent more than $2 billion advertising the iPhone, iPod touch, and iPad during its fiscal years 2007 to 2010.

It’s in this section that Apple also lays out what it considers to be its protectable intellectual property: seven utility patents, three design patents, trademarks on several iOS system app icons, and a host of trade dress registrations on the iPhone, iPod touch, iPad, and the packaging that each comes in. (Yes, the packaging — companies spend millions designing gadget boxes, after all.)

Apple sues Samsung: a complete lawsuit analysis | This is my next...

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