More on the titillating Twitter tweaks
The basic idea behind the redesign, Williams told a packed house of technology journalists at its headquarters here, is to make the service easier and faster to use. Today, he explained, fully 78 percent of active users turn to Twitter.com to access the service rather than using one of the many third-party applications available on mobile and desktop environments.
Asked if the expectation is that the redesign will drive even more users to Twitter.com, Twitter Director of Products Jason Goldman said, "I think people will come back more often to the Web site because of the experience it represents."
Clearly, Twitter has been listening to feedback about its home page, even as it grows at astronomical rates. The service is adding about 370,000 new accounts per day, of which about 16 percent are done via mobile devices, Williams said.