Wednesday, September 22, 2010

The new Oracle: Bigger and badder than ever - Dan Gillmor - Salon.com

A timely Dan Gillmor reality check – Oracle wants to be the Apple of the data center (but without the cool retail stores, I suspect…)

The more I heard him emphasize his company's new focus on merging hardware and software, however, the more I heard an echo of a company run by one of Ellison's longtime best friends, Steve Jobs. This is precisely the approach Apple takes with its products, hardly any of which are aimed at the enterprise: a tight integration of the machines and the code. If Ellison wants to be the Apple of the enterprise, he's set out an ambitious goal. This will remain interesting to watch.

The new Oracle: Bigger and badder than ever - Dan Gillmor - Salon.com

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