Thursday, September 23, 2010

Privacy, Profit & The Emergence Of Google’s “Evil Twin” [Search Engine Land]

Excerpt from an extensive Google reality check – about data mining and other Google multiple-personality dimensions…

No final decisions have been made, according to the piece, but Google appears to be moving in the direction of greater data mining for ad targeting.

Another item in the “evil twin” category is Google’s recent “net-neutrality” deal with Verizon. A partial response to FCC foot dragging, the move is highly self interested, though justified in the broader interest, and a fundamental betrayal of Google’s previous positions on net neutrality. There’s more than a whiff of hypocrisy there.

Privacy, Profit & The Emergence Of Google’s “Evil Twin”

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