Amazon playing offense…
The ad, shown here, features a guy sitting poolside in a t-shirt and shorts struggling to read an e-book on a black LCD-screen device that looks an awful lot like an iPad.
- A scene from Amazon.com’s latest TV ad for the Kindle.
Next to him, a gal in a bikini is enjoying reading on her Kindle, featuring an E Ink screen that looks so clear in the sun that she can even read with sunglasses on. She tells iPad guy she’s able to read in the sun because she’s got a Kindle, which cost less than her sunglasses.