A major transition for an early blogging leader
SixApart, the pioneering company behind MoveableType and TypePad blogging services, is being acquired by online advertising firm VideoEgg.
The deal, to be formally announced Wednesday, is intended to expand VideoEgg’s online advertising business beyond social networking, gaming and video sites, along with boosting its audience.
But the merger is also an acknowledgment that SixApart, once a dot-com darling, has been eclipsed – to a degree. Rival blogging service, WordPress, has blossomed in recent years while many consumers have shifted to Facebook and Twitter to keep in touch with friends.