Wednesday, September 15, 2010

How Do People Use Their Smartphones? - NYTimes.com

A timely market snapshot

In a blog post on the company’s Web site, Nielsen said, “One of the main challenges facing apps publishers is making sure consumers discover their apps.” And so Nielsen asked the phone owners how they discover and find new apps.

According to the researchers, 40 percent of those surveyed said they found new programs directly on their phones, while 36 percent said they heard about new apps from friends and family.

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How Do People Use Their Smartphones? - NYTimes.com

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