Friday, September 24, 2010

Leaving Tumblr for Instapaper - NYTimes.com

Instapaper goes from part-time hobby to full-time focus

Mr. Arment explained that he originally built the product for himself, as he found it difficult to save interesting articles he wanted to read on his iPhone. He said he was the only Instapaper user for the first three months, but after friends began asking if they could gain access to the service, he decided to offer it publicly.

“The goal with Instapaper was always the space-shifting and time-shifting of content,” he said. “I wrote a blog post about it, and that kind of launched it.” He said he was “blown away at the response,” as the service grew by 40,000 users in first few months.

Mr. Arment said that he now has 800,000 registered users and that 200,000 people use it on a regular basis.

Leaving Tumblr for Instapaper - NYTimes.com

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