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Jobs was asked if he sees himself in a "platform war" with Google. Jobs said that's not how he thinks about the world.
"We never saw ourselves in a platform war with Microsoft," he said, adding, "maybe that's why we lost." Instead, he said, Apple just focuses on building the best product.
The competition with Google, he said, was launched by Google, not Apple.
"They decided to compete with us," Jobs said. "We didn't go into the search business."