Monday, June 21, 2010

FT.com / Technology - Facebook looks to boost advertising profile

Interesting times for Facebook

Facebook’s chief executive, Mark Zuckerberg, will make a rare on-stage appearance before the world’s advertising community this week as the social network strives to generate revenues that match its huge reach.

Mr Zuckerberg, who is usually more at home among software developers than ad men, will receive the “media person of the year” award at the Cannes Lions International Advertising Festival on Wednesday, after being interviewed in front of its audience of agency bosses and marketing chiefs.

FT.com / Technology - Facebook looks to boost advertising profile

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