Tuesday, June 15, 2010

Office 2010 Will Continue To Succeed With Consumers | Forrester Blogs

A timely Google Docs reality check; see the full post for more analysis.

In some ways, the Office versus Google Docs debate doesn’t merit a lot of consideration – it’s still no competition. In terms of usage and penetration, Google Docs remains a failure – so far, anyway. Only 4% of US online consumers say they regularly use Google Docs, according to Forrester’s Consumer Technographics PC And Gaming Online Survey Q4 2009 (US). Let’s think about that for a second: We’re talking about a free software-as-a-service offering from one of the top brand names in technology. The offering has been available for over three years from Google (and two more years if you count Writely before Google purchased Upstartle). And yet only 4% of consumers are onboard. Why is this the case?

Office 2010 Will Continue To Succeed With Consumers | Forrester Blogs

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