Sign of the times
One secret to the company’s success is the way it taps into the Internet zeitgeist. It seeks clues to what is funny right now by monitoring the Web for themes bubbling up on community forums, blogs and video sites. Then it spins off new sites devoted to the latest online humor fads.
“Cheezburger figures out what’s starting to get popular and then harvests the humor from the chaff,” said Kenyatta Cheese, one of the creators of a popular Web video series called “Know Your Meme” that documents viral online phenomena, known as memes. “Things like Lolcats and Fail are easy to make, easy to spread and hit on an emotional level that crosses a lot of traditional boundaries.”