Tuesday, June 15, 2010

How Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates [Web Strategy]

Your future activities will be instrumented – and monitored. See the full post for more details.

Expect insurance and wellness companies to monitor social data, then reward –and penalize member actions.

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Conclusion: Expect Companies to Offer Opt-In Programs for “Social Insurance Rates”
To combat the above mentioned risks, I would expect health and insurance companies to offer an opt-in method for existing wellness programs to be extended to tools like online education courses, participating in wellness programs with peers (like Nike Plus) or allowing members to submit location based checkins to the gym, healthy eating, and other pro-health activities. We should expect that a forward-thinking insurance or wellness company offers an online incentive based program to encourage members to connect to each other, become more educated, and live a healthy lifestyle.

How Insurance Companies Will Influence Rates Based On Your Tweets: Social Insurance Rates « Web Strategy by Jeremiah Owyang Social Media, Web Marketing

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