In need of some game-changing products
RIM still sells more smartphones globally than any company besides Nokia Corp., and last year grabbed 19% of the world market for the do-everything devices, according to the research firm Strategy Analytics.
But its share of the key North American market is slipping, as RIM has been slow to match Apple and Android's touch-screen technology, smooth Internet-browsing capability and add-on software. RIM has just one phone line with a touch screen, the BlackBerry Storm.
The iPhone's mountain of applications, or apps, and slick user experience in particular are enticing new consumers. RIM's share of the North American smartphone market by shipments dropped to 38% in the March quarter from 54% in the year-ago quarter. Apple's share has climbed from 18% to 23% in that same period.