Check the full article for more insights on the complex co-opetition between Google and network service providers
The reality today is that rich companies already get first class service, and most network neutrality proposals aren’t going to change that. Big sites buy faster Internet connections and get better service from their providers. Moreover, those with money can buy services content delivery networks like Akamai, or in the case of the superrich, they can set up their own networks, as Google is trying to do.
That has been, more or less, the way the Internet has operated until now. A lot of traffic has been exchanged between various networks without payment. And the rest of the market has been very competitive, with pricing based on standard measures—like the number of bits transported or the maximum capacity.