Hmm…
In the world of social networking, it's time for AOL's big debut, and there's a lot of money riding on the outcome.
In March, the Time Warner unit said it would plunk down $850 million for Bebo, the No. 3 social-media Web site by unique visitors, which has yet to gain a foothold in the U.S. and has lost share in Britain, its strongest market, to rival Facebook.
[…]
Bebo Chief Executive Joanna Shields has been working with her team on the relaunch of the site since the acquisition closed in May. On Wednesday, Bebo (pronounced BEE-bo) plans to unveil the first of a series of changes.
[…]
Ms. Shields says the market will figure out an advertising model eventually and that Bebo is well-positioned to succeed. "You would have to be stupid," she says. "You would have to trip to not succeed at this at some point."
I guess we’ll soon find out. In the meantime, also see Social-Networking Ad Dollars Shrink in today’s WSJ.
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