In the world of social networking, it's time for AOL's big debut, and there's a lot of money riding on the outcome.
In March, the Time Warner unit said it would plunk down $850 million for Bebo, the No. 3 social-media Web site by unique visitors, which has yet to gain a foothold in the U.S. and has lost share in Britain, its strongest market, to rival Facebook.
Bebo Chief Executive Joanna Shields has been working with her team on the relaunch of the site since the acquisition closed in May. On Wednesday, Bebo (pronounced BEE-bo) plans to unveil the first of a series of changes.
Ms. Shields says the market will figure out an advertising model eventually and that Bebo is well-positioned to succeed. "You would have to be stupid," she says. "You would have to trip to not succeed at this at some point."
I guess we’ll soon find out. In the meantime, also see Social-Networking Ad Dollars Shrink in today’s WSJ.