Dell Sees Double With Data Center in a Container - Bits Blog - NYTimes.com

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To date, however, the containers have been slow sellers. Sun has mentioned a couple of customers, while Rackable has struggled to move the systems, shipping none last quarter.

So why would a company like Dell, which prides itself on using volume to lower costs, get into the container game?

That’s easy: Microsoft.

Microsoft has been the main advocate of containers, saying they will form the basis of its future data center designs. Some of Dell’s first containers will go to a new Microsoft data center near Chicago, according to Forrest Norrod, the vice president in charge of Dell’s Data Center Solutions business.

And Microsoft’s interest in the container idea should inspire others to take a look at the technology.

Dell Sees Double With Data Center in a Container - Bits Blog - NYTimes.com