Tuesday, December 23, 2008

Drilling Down - Blogs Find Favor as Buying Guides - NYTimes.com

A timely reality check, but I suspect many of the blogs are actually not so blog-like, other than having a time-based update channel

While the rise of blog readership in recent years is no secret, the power of blogs to influence what people buy is less established. But as a recent study reveals, that power is significant — so much that a majority of blog readers say blogs are useful when they make purchases.

The study, which polled 2,210 people and was released this fall, found that the increase in blog readership from 2004 to 2008 was 300 percent; 47 percent of online consumers now read blogs.

Drilling Down - Blogs Find Favor as Buying Guides - NYTimes.com

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